Periodical Index Detail
Colonial Williamsburg Journal
| Title | How Does a History and Heritage Museum Compete for the Vacationer's Attention? |
| Issue | Volume 03, Number 02 (CWJ, Winter 1981) |
| Description | At Colonial Williamsburg, the answer is aggressively with a broad coordinated marketing effort directed toward all types of audiences. Advertising is essential towards the individual and towards groups. |
| Author | DeSamper, Hugh |
| Pages | 14-17 |